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Know Your Dealer II: Sports Creel

Local Shop Profile: Sports Creel

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Tucked away in Spokane, Washington, The Sports Creel has had a long and storied run as one of the premier ski shops in the area. Servicing race teams, freeskiers, and diehards alike, the Creel has been running the show for Eastern Washington and the Idaho Panhandle for years now. Going into the 2017-2018 winter, the Creel is showing no signs of slowing down — in fact, they’ve even added one of the few 3d foot mapping machines in the Northwest to better dial in their boot fitting process.

So we decided to reach out to Micah, the owner and manager of the Sports Creel.


 

@fulltiltboots are starting to arrive… #soulsister and #classic so far, but more to come!

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Name: Micah Genteman Position: Manager/ Ski Tech/ 3rd Generation Owner Shop: Sports Creel Social: Sports Creel, @sportscreel Location: Spokane, Washington How long have you been around? We opened the doors in 1954. The product lines have changed over the years, but we’ve been serving the outdoor community of Spokane for a long time now. How long have you carried Full Tilt Boots? We carried Raichle for years while they were around, and we’ve been carrying Full Tilts since their second season of production.

This is Part II of our Know Your Dealer. Check out Part I with Slopestyle in Breckenridge HERE.

Which Full Tilts do well? They all do well for us…Traditionally, the Tom Wallisch Boot does really well, as does the new Descendant Shells. We serve a lot of park kids that rip it up at Mt. Spokane as well as Schweitzer. What is the Scene Like in Spokane? We are one of only two remaining speciality ski shops in Spokane, so we see a wide range of consumers. Park, Race, and all-mountain recreational thrill seekers! We see all walks of skiers, and do our best to get them the gear they need. DSC_0623 What’s the most rewarding part of owning the shop? It’s all rewarding. We love getting families up on the mountain skiing together. We love making a difference in someone’s skiing by providing the right boot fit or alignment. Let’s be honest, we’re selling fun. So helping someone choose the right gear that will have an impact on how much fun their having? That’s what it’s all about.

What’s the best part about being based in Spokane? It offers incredible four-season living and recreational activities year round. We get to spend our summers playing on an infinite number of lakes, fishing, paddling, and wakesurfing. And come winter, we’ve got quality skiing nearby, and world class terrain merely a few hours out. It truly is an awesome spot.