I’m happy to tell you a little bit about an event we were planning over the last couple of months and which finally went down 2 weeks ago. During the summer months we came up with the idea to do a tour through some resorts in Europe and spread the word about Full Tilt Boots. Well, as you’ve already read in the header, we got Seth over to the Alps for the week!
The tour started for me (Korbi, European Marketing Coordinator) with an 8 hour drive to Geneva, Switzerland to meet up with Paul, our boot guy (actual title: engineer) who also joined us for the tour. The next day Josh, FT Marketing Manager and Seth arrived at Geneva airport and we drove to our first stop: Zermatt, Switzerland.
After a 4 hour drive along the beautiful Lake Geneva we arrived in Zermatt just on time to prepare everything for the invited dealers to arrive and the presentation of the product line. Lots of conversation, drink and laughs later it was a success. Everyone was going great and the crew was happy to go skiing the next day. Sadly it started to rain heavily all the way up to the glacier, so we couldn’t see the Matterhorn and even worse, the conditions to ski were awful! No worries though, good friends and the misty Alps were a great treat.
The next stop on the schedule was a small city called Thun, Switzerland with a signing session at the Free Mountain Shop. As you can see on the photos, this was one of the mellower days of the tour but Seth made lots of people happy with signing posters, skis and he also did a pretty good job as a photo model 🙂
Right after the signing session we left to meet up with the next dealers in Silvaplana near St. Moritz, Switzerland. As we arrived the first guys where already waiting for us with a cold beer at the hotel bar. After finishing the welcome drink we started off with our presentation and the boot fitting. At this point i have to thank Paul and the local reps Cristophe, Sascha and Moreno (who came to help us even though it was his birthday!!!) for all their help during the trip!
The next day it was time to hit the slopes again. This time it didn’t rain, but there was one big cloud which didn’t change it’s position for the entire day. Result: 0 visibility on 3/4 of the mountain.
Now it was time to leave Switzerland and head east to Austria. After a little repack session at the border we made it to Innsbruck and the Stubaital to meet up with more shop guys and some friends of downdays.eu, a website we are working with. This time we planned the presentation and boot fitting for the next day, so there was a little bit of time to relax and for downdays.eu to do a interview with Seth, which will come out in one of their news, dropping every wednesday, so make sure to go and check that out! Again, the weather was not on our side! It was unbelievable windy (A video Seth took with his phone: http://yfrog.com/epikez ) and the lift operators had to shut down almost all the lifts, but there was enough time to test the fresh heat molded boots.
After one more signing session at Sport Conrad in Garmisch-Partenkirchen we ended the tour with the European Winter Sales meeting that was held in Garmisch.
Thanks to all the dealers for coming out, testing the boots and giving feedback. Thanks to Seth for doing this exhausting trip with us and thanks to you for taking the time to read my story all the way to the end!
Pray for Snow!