Flowing in style from the car park to the terrain park // photo: Rachel Bock
“It’s all about flow and doing what feels good.” – Maude Raymond
Montreal, Canada born Maude Raymond grew up surrounded by a culture of outdoor sports and smooth style. Gymnastics, diving and ski racing were building blocks to her love of freeskiing and an integral foundation to fluidity, flow, and style.
Starting her career competing on the world circuit, Maude stepped away from the start house and focused on traveling and filming to showcase her own style and aesthetic. Inspiring women around the world ever since, as an extension of her smooth skiing style, she has formed her own brand, MAAD.
From the products, imagery, and film Maude produces the Soul Sister’s style and function are a perfect extension of herself.
“The Soul Sisters are so comfortable and easy to put on! They help me ski smoothly and the height is perfect to keep my knees at their full strength.”
Maude Raymond in Japan.
View this post on Instagram
Freeride Full Tilt athlete Lena Stoffel, based in Innsbruck, Austria took a journey in the frozen lands of Hokkaido, Japan with her warm Soul Sister boots for a start to the season that was too good not to share with the world. Enjoy the teaser
“I spent two months in Japan last winter and wanted to show everybody what Hokkaido means to me, through my eyes. I feel so content and calm in that country. It feels like a second home to me. But this was a big challenge as I am new in the field of filming.”– Lena Stoffel
Winterfox, the first part of her new series “a journey through winter”, offers an immersive perspective of the Japanese island, seen through her eyes – a delicate balance between the raw power of skiing and the poetic beauty of Hokkaido’s wildlife and landscapes.
The short movie was shot and directed by Lena Stoffel herself alongside crew members Aaron Jamieson, Simon Abt, and Bine Zalohar. With a very special soundtrack of Rory J Williams & Lee Ann Curren, this short film is a unique experience.