Know Your Dealer | Julen-Sport

Know Your Dealer: Julen-Sport Zermatt

Name: Lee

Position: Bootfitter

Shop: Julensport

Websitewww.julensport.ch

Instagram: @Julensportzermatt

Location: Zermatt, Switzerland

Years in Business: 62

Years Carrying Full Tilt: 11

 

Tell us a little bit about yourself and Julen-Sport Zermatt:

We are a premier ski shop located at the foot of the world-famous Matterhorn. Julen-Sport was established in 1958 by professional Skier Martin Julen Senior. In 1984, his son, Max Julen won the Giant Slalom Olympic Gold in Sarajevo, giving rise to the name “Julensport The Olympic Champion Store”. In 1987, Martin’s other son Martin Julen Jr took over the business from his father and continues to run the business to this date with his wife Katja.

With over 40 years of expertise and experience, Julen-Sport has really established itself as the number one place to go for boot fitting in Switzerland. The rental department consists of the best and the highest quality skis to offer our clients, while it goes without saying, the snowboard department is probably the best in all of Switzerland. Finally, our clothing range caters from the exquisite luxury skier to the hang loose park rat.

 

Kazakstan Mogul Team
Athlete: Pavel Kolmakov. Photo Courtesy of JulenSport and the Kazakhstan Mogul Team

What is the ski scene like around Julen-Sport Zermatt?

Winter is extremely busy in Zermatt. A lot of rich and famous people come here to ski and enjoy this amazing environment. Zermatt has over 200km of skiable terrain with the longest run being 25km, but as we also have the connection to Cervina, Italy, and it gives the resort access to more than 360km of skiable terrain! That’s not counting the real estate that the backcountry and off-piste terrain consist of.

Summer is less busy but more personal. Due to the location and altitude, we have a summer glacier which allows for some amazing summer skiing. This Glacier paradise has a dedicated summer park, Mogul course and race piste which attracts many of the world’s top athletes to come to Zermatt and train during their offseason. This gives way to a great opportunity to meet them either up on the hill, where you can see what they do up close and personal, or when they come by the store after a day on the glacier.

Full Tilt Boots
Athlete: Dmitriy Reikherd. Photo Courtesy of JulenSport and the Kazakhstan Mogul Team

How many athletes have you fitted with Full Tilts? Can you tell us about some of these amazing athletes?

Bwoah…? Hard to say, lots, too many to mention. haha. This year we had the pleasure of meeting and fitting Henrik Harlaut and Phil Cassabon, (well we gave them the boots, they put them on and they were good to go) crazy guys.

What I can say though is for the last several years we have been helping and fitting many of the top Mogul athletes from all over the world. These include Marika Pertakhiya, Anastasiia Smirnova of Russia, Lea Bouard, and Katherina Foerster of Germany to name a few.

But the relationship that has really grown over time and the ones we are proud to have and call our friends is with the Kazakhstan Mogul Team. These guys and gals are some of the coolest and most humble people I have ever met. It started many years ago when Coach Yelena Kruglykhina came into our store needing boots for two of her Athletes, Pavel Kolmakov and Yuliya Galysheva. In the following years, this relationship would further develop and we would meet Coach Viktor Reikherd and his brother/ athlete Dmitriy “the destroyer” Reikherd.

Last year we got to meet and fit the whole Kazakhstan team (14 in total), from the Juniors right up to the top Dogs that I mentioned above. We are immensely proud to be involved and part of what they do and working together to grow the Full Tilt Family together.

 

Full Tilt Boots
Photo Courtesy of JulenSport and the Kazakhstan Mogul Team

 

Why do you choose Full Tilts so often when fitting these athletes?

Because they are awesome! Full Tilt is just an all-round great boot. Always has been and always will be, and in a market environment where all boots are so similar, it’s nice to have a genuine alternative. Full Tilt offers a warm, progressive and responsive fit which is both dynamic and versatile, it also gives great dampening which makes it a first choice for the freestyle athlete but works for the exclusive too.

What is the most rewarding part about working in Julensport Zermatt?

Working for such a reputable and established business is a great honor. With Zermatt being such an international destination we get to meet so many cool and interesting people from around the world including all of these amazing athletes that come here to train and thus we are able to work with. So it’s fair to say, that being part of this Julensport family and being able to contribute and push the industry forward makes me immensely proud. That and the 6 figure paycheck 😉

What Full Tilt Boot is your favorite?

All of them, it is like saying which is your favorite child, it is not fair to choose, all of them are unique.

 

Athlete: Yuliya Galysheva. Photo Courtesy of JulenSport and the Kazakhstan Mogul Team
Juliya Galysheva Full Tilt Boots
Athlete: Yuliya Galysheva. Photo Courtesy of JulenSport and the Kazakhstan Mogul Team